Soft Edge Ruler: Silver, Consumer Products
Soft Edge Ruler: Silver, Consumer Products |
|
|
Contact: Victoria Alicea, ECCO Design, 213.989.7373; victoria@eccoid.com Designers: ECCO Design Inc. Client: Back GmbH, Germany Rulers are normally hard-edged and rectilinear, reflecting their mission of measuring within a straight edged Cartesian world. But even a ruler can have a softer side. The Soft Edge's curvilinear gesture reflects the hand of its user instead of the precision that it continues to achieve. |