Storex 3-Ring Binders: Bronze, Consumer Products

  

Contact: Tiziana Ubaldi, Gad Shaanan Design Inc., 514.735.9550; mktg@gadshaanandesign.com

Designers: Gad Shaanan Design, Inc.

Client: Storex Industries Corp., Canada

Storex has shaken up the three-ring binder market with its jazzed up polypropylene version. The combination of the semi-translucent cover and the overlapping spine color creates a pleasing contrast and a rich higher-end look. A wide variety of colors and widths appeal to anyone, from conservative business people to teenagers. The company debuted with this product, which is carried by major office supply retailers.