New Steuben Flagship Store: Bronze, Environments

Contact: Cheryl Filsinger, Ralph Appelbaum Associates, 212.334.8200; cherylfilsinger@raany.com

Designers: Ralph Appelbaum Associates

Client: Steuben

Steuben's new store on Madison Avenue takes its famous merchandise out of the vault and into the light by creating a more open experience where customers congregate around the circular display tables and experience the glass intimately. Flooded with outdoor light, the character of the room changes with each passing cloud. At night a computer-generated light program becomes a dancing rainbow when it is refracted from every piece of glass in the store.