mAcrowave: New Frontiers for the Modern Microwave: Bronze, Design Explorations

Contact: Richard Eisermann, Whirlpool Europe, +39 0332 759767; Richard_eisermann@email.whirlpool.com

Designers: James Irvine, Italy, Konstantin Grcic, Germany, Christophe Pillet, France, Riccardo Giovanetti, Italy, and Whirlpool Europe, Italy, Latin America and North America

Whirlpool designers set out to redesign the microwave, which has basically remained static since its origin in 1967. Their designs focused on human needs with technology playing a supporting role.