OXO Good Grips Nylon Tools: Bronze, Consumer Products

  

Contact: Penni Bonaldi, Smart Design LLC, 212.243.8514; penni@smartnyc.com

Designers: Smart Design LLC

Client: OXO International

OXO decided there was room in the non-stick market for a higher quality utensil that is meant to be displayed. The company added its signature rubber good-grip design but addressed other issues observed during research. The OXO tools are a half-inch longer to put more distance between the user and the hot pan. More nylon was added to prevent warping when left in a boiling pot.