NEXCA SDC-200i Digital Camera Concept: Bronze, Design Explorations

Contact: Sang-Yeon Lee, Samsung Electronics Co., Ltd., +82 2 750 9296; ssylee@samsung.co.kr

Designers: Samsung Electronics Co., Ltd.

A digital camera the size of a compact could become the next fashion necessity for computer savvy women in their twenties. It's technically powerful, at 2 megapixels, yet highly portable, easy to use and affordably priced. Such a specialized product could create a niche market for Samsung.