SWIFFER: Silver, Consumer Products

    

Contact: John Van Akkeren, IDSA, Joss, 312.644.5677
john@jossdesign.com

Designers: Joss

Client: Procter & Gamble

One of Procter & Gamble's fastest-selling products ever, the lightweight, easy-to-use mop/broom uses new fiber technology to create an engaging, universal solution for household dust removal. The flexible head offers superior dusting in hard-to-reach places yet is sturdy and easy to assemble from the small box.