DeWalt Worksite Radio/Charger: Silver, Consumer Products

    

Contact: Brian J. Matt, IDSA, Altitude, Inc., 617.623.7600 x229
brianmatt@altitudeinc.com

Designers: Altitude, Inc. and Black & Decker, Inc.

Client: Black & Decker, Inc.

Wrapped in a roll cage that shouts strength, this rugged boom box can withstand abusive treatment and harsh weather. Oversized control knobs are easily visible and accessible to a gloved hand, and perforated steel protects speakers. DeWalt estimates first-year sales at 1.5 million, more than twice the initial goal.