Mouse Sander: Gold, Consumer Products
Mouse Sander: Gold, Consumer Products |
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Contact: D. Scott Evans, IDSA, Black & Decker, 410.847.6559 Designers: Black & Decker Corp., US & Britain To be successful, a tool needs to do its job well at a price people can afford. The Mouse is all that and endearing too. Plus, it's an ergonomic, aesthetic and user-centered leap forward. Black & Decker has gone from 0 market share to nearly 53 percent in the detail-sanding category. Even in Europe, dominated by two-handed professional sanders, it has been wildly popular, selling 1.5 million units since its debut. "The beauty of this product is that it not only has personality, but the personality is unique and appropriate for its environment. This is a tool that is fun to use and it stands out from other tools that usually carry a scaled-down professional appearance. Best of all: the amusing appearance does not jeopardize the ergonomics and ease of use. These words come to mind when I look at the Mouse Sander: unique; versatile; sturdy; attractive; non-threatening; appropriate; and fun." -Ruth Soenius, IDSA, Siemens Medical Systems Inc. |
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