OrangeX OJex Manual Juicer: Gold, Consumer Products

Contact: Anthony Di Bitonto, IDSA, Smart Design LLC, 212.807.8150; anthony@smartnyc.com

Designers: Smart Design LLC

Client: Orangex

Innovative design engineering and a distinctive design language come together in the manual juicer to create a superior home product. Manufactured by the leading commercial juicer supplier, the OJex inverts the rocker crank mechanism common to professional juicers to reduce the size. As part of the design, the juicer incorporated ideas from the assembly-line employees in South America to give them a sense of pride in its production.

"Great story! This is a perfect example of a successful marriage of design, business and manufacturing. The ID profession keeps talking about global business, global collaboration and global design. This is the baseline from which we all should start. A heart-warming story that deserves more attention." -Leslie Speer, IDSA