View-Master Virtual Viewer: Gold, Consumer Products
View-Master Virtual Viewer: Gold, Consumer Products |
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Contact: Brian L. Aiken, IDSA, Fisher-Price Inc., 716.687.3349 Designers: Fisher-Price Inc. and Priestman Goode, Britain Client: Fisher-Price Inc. Dig out those old reels: The View-Master is back. With bigger and better image quality, the classic 3D viewer has a brand new design. A wraparound visor, a softer, friendlier form and improved optics combine with manufacturing cost reductions to revitalize the 60-year-old toy. At just $5, the new viewer's distribution has grown from 1,700 stores in 1998 to more than 2,500 within six months, with many buyers citing the modern look as the prime reason. "Fisher Price met the challenge of reinventing a 60-year-old classic and made it timely by emphasizing both the improved high resolution and the whimsical impression that the child will be immersed in a fun, visual, fantasy world. Even more impressive is the low cost and backwards compatibility with the millions of existing Viewmaster image disks." -Dan Klitsner, IDSA, Klitsner Industrial Design Inc. |
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