ASF Paper Shredder: Gold, Consumer Products
ASF Paper Shredder: Gold, Consumer Products |
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Contact: Tim Repp, IDSA, Staubitz Design Associates, 860.693.1139 Designers: Staubitz Design Associates and Michilin Manufacturing Co., Taiwan ROC Client: Royal-Olivetti Consumer Business Products In this increasingly competitive market, Royal-Olivetti offered the obvious. No one wants to sit and feed paper into a shredder, so a paper guide atop the feed tray holds the shredder's maximum capacity of 50 sheets. Going one better, it incorporates a document feeder. To showcase the unique features, the ASF accents the business end of the product with an aggressively styled paper tray, giving the unit a serious but elegant look that is unobtrusive. "The challenge of creating a unique solution for what otherwise might be assumed to be a mundane product has been delightfully accomplished by this inviting personal paper shredder. This elegant piece of home sculpture is an object to be displayed, not tucked away. Its functional details are delicious features of usability-direct yet delicate." -Patricia Moore, IDSA, (jury chair) Bresslergroup |
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