iFIX Hand Tools: Bronze, Consumer Products

    

Contact: Tor Alden, IDSA, Logic Product Development, 612.672.9495
tor.a@logicpd.com

Designers: TARGET and Logic Product Development

Client: TARGET

If you build it, they will come. Or so Target found out with its low-cost line of tools for first-time users. Consumers flocked to the hardware aisles for the comfortable and intuitive tools, raising that area's visibility and overall sales.