Rock Roll-n-Ride Trike: Bronze, Consumer Products

    

Contact: Kurt Huntsberger, Fisher-Price Inc., 716.687.3878
huntsbek@fisher-price.com

Designers: Fisher-Price Inc.

Turning its flagging outdoor riding toy into a convertible indoor/outdoor one with a few design modifications has proven to be a big winner. Within nine months, the Rock Roll-n-Ride shot to the No. 1-selling non-powered ride-on.