IDEA Travels Two Roads

IDEA winners, selected from this year’s IDSA International Conference in Boston, have been touring ever since the conference began—both in Boston and in Korea.  Whether in America or abroad, the message is the same:  Good design is the basis for improved products, better business and a richer life.

Boston

IDSA’s International Conference in Boston first hosted the IDEA winning products exhibit Life Impacted: International Design Excellence. The exhibition was designed, developed and fabricated by Wentworth Institute of Technology students led by Derek Cascio and Sam Aquillano of Design Museum Boston.

At IDSA’s International Conference end, Design Museum Boston took the show to MassChallenge (the largest startup accelerator and competition to support high-impact, early-stage entrepreneurs) to demonstrate the impact of good design upon products and how design shapes every product in our lives—bikes, cell phones, cars, cameras, MRI machines and chairs, to name a few.

Life Impacted illustrates strategic design from the latest in mobile gadgets to innovations that improve lives in the developing world with sketches, models and artifacts from companies like Microsoft, Samsung, Beats by Dr. Dre, Nike and IBM.

Korea

Meanwhile on another part of the planet, Design Korea 2012 is underway with its five city tour, beginning in Gwangju, stopping in Daejeon, Seoul, Busan and ending in Daegu. Design Korea 2012 is said to be a platform from which you can view the present and future of Korea’s burgeoning industrial design consciousness at one glance.

The aim of the event is to recognize and promote design culture as part of the Korean Wave as well as an integral part of the growth engine for Korea’s government, entrepreneurs, scholars and media.

IDSA is proud to have IDEA winning products representing excellence in industrial design from the United States. Examples of industrial design from China, Germany and Australia are represented as well, making the exhibition international in scope.

It’s like they say at Design Museum Boston:  Design is Truly Everywhere.