You care about a design award because you, the designer, earn them when you do great work.
We care about a design award because we hand them out to celebrate your great work.
But what about a business person? Why should they care about a design award if they're not directly involved in the give-receive equation?
Matt Jones, Mike Kruzeniski, Sam Lucente, IDSA and Rhys Newman, IDSA made the case when we posed the question to them while the IDEA jury was assembled in Dearborn, MI in May 2012.
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