IDEA 2012 Jury Chatter | Measuring Design Success (& More)

Near the end of their dual interview at The Henry Ford in Dearborn, MI this May, IDEA 2012 Jurors Mike Kuzeniski and Matt Jones paused to consider what it means to think of a design as successful. Notably, they contemplated which criteria are integral to legitimizing a design as something that achieves success.

This tangent took a tangent or two of its own as Mike and Matt also observed some ways design practice is changing, and some new opportunities for how a design awards scheme could define design excellence.

Run time: 6:17