IDE Welcomes Maggie Barr as Senior Director of Business Development

IDE Inc., a 27-year old product design and development firm in Scotts Valley, CA, named Maggie Barr as senior director, business development.  Barr brings over 20 years of high tech marketing and sales experience to IDE and will be responsible for all aspects of PR, marketing, and customer acquisition.

CEO and founder of IDE, David Moriconi noted, “We are thrilled to have Maggie as a senior member of the IDE team.  Her well-rounded background in both software and technical services marketing lends itself very well to our expanding product design and development practice.
 
In addition to developing and managing her own marketing and advertising consultancy, Barr has held senior marketing positions at several leading software companies, including Microsoft, Dell, Symantec and SAP.  Her extensive experience in product management and marketing management, along with her four years at Dell Computer in sales and program management, give her the skill set to support both IDE internally as well as their clients needing branding and marketing guidance.

Barr holds an MBA from the University of Washington, and a bachelor of arts from the University of Texas.  She has also served as volunteer counselor and officer in Santa Cruz SCORE, an SBA-sponsored non-profit organization dedicated to helping entrepreneurs and small business owners with their toughest start-up and management challenges.