Saturday | 11:00–11:45am | The Future of Devices is Not in Devices

Moderator: Kat Esser

Three seasoned technologists, Gila AddoJoseph Flesh and Bill Tan, give a deep dive into their current journey of what the true design challenges are for breaking into the healthcare market with emerging technology solutions. That includes: figuring out how to translate consumer technology to the healthcare environment; accommodating the complex ecosystems of processes, experiences, protocols, regulations and organizational silos; getting “in the battlefield” with patients and clinicians to understand their experience and workflow; acquiring a must-have comprehensive understanding of the healthcare reimbursement landscape; and working with designers early and often for concrete, innovative solutions.