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What is ID?
Tradition of Invention
“North America has been a wellspring for some of the most impactful startup and entrepreneurial technological innovations of our time.”
A Step Ahead
An IDSA member is capturing media attention by reimagining gowns from one of fashion's most glamorous nights—as footwear designs!
Fueling a Passion
An IDSA Student Member from Pratt Institute earns a $5,000 scholarship. See how.
A Better World
Adaptive sports projects by the University of Oregon's first-of-its-kind Sports Product Design master's program are among Dezeen's Top 10 picks at Wanted Design.
The New York Times credits Jim Hackett with turning office furniture maker Steelcase into "one of America’s most admired companies." Now, can he drive Ford Motor Company into the future as its new CEO?
Most Hated Badly-Designed Products
Zero Waste Europe’s People’s Design Lab project: nominate badly designed products and vote for their “most hated” products to be improved or phased out.
Just Google It
Google doesn’t want to just answer questions anymore. It wants to guess the question before you ask it.
Two on this list of famous CEOs studied product design. (And note how many are Harvard dropouts.)
Discovering The Missing 'X' In Product Design
When it comes to designing products, most companies make a point of listening to their customers. But what if they’re asking the wrong questions?
A new AARP panel on universal design is bringing together leading practitioners—in products, the home and the community. “While many of us may not always realize it, design impacts our lives every day.”
Read These Books
Want to understand the Future of design? Upgrade your summer beach reading with these tomes about the future of cities, AI, big data and more.
Obsessed with Design
Founders of today's most successful companies reveal why design inspires them—along with their most coveted object.
“Just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too,” Dove said. Just hours after the ad campaign aired so did the backlash.
IDSA wrapped up a successful spring conference season with five District Design Conferences from coast-to-coast in 2017—exploring a wide range of design topics.
IDSA's first Women+Design Summit (#IDSAWomenDesign)—focusing on the unique challenges and accomplishments of women in design—was held on May 12, 2017 at the Renaissance San Diego.
Hear Ye, Hear Ye
USPTO's 11th Annual Design Day features sessions, panels and even mock trials, to enlighten a full house about the impact of design patents.
Yahoo VP of Product Design Albert Song on living design languages: "At the end of the day, utility is as much part of the designer’s job as aesthetics."
The Next Big Name
Later this year, Apple launches the next iPhone, 10 years after the first one was unveiled. What will it be named? Forbes finds the frontrunners.
For the first time in the history of the IDSA Student Merit Awards, an all-female slate of winners has emerged. Meet the next generation of designers.