Flex Yourself | Richard Gresens, IDSA

So you’re working on a car like the Ford Flex; it’s something you’ve dreamed of doing ever since being a kid, but suddenly there’s a detour with your design ride.

What do you do now?  Do you continue to drive yourself in what is familiar or do you change and rebrand the vehicle of yourself?  Richard Gresens, IDSA, offers some insights to these questions through his personal experience of disruption and transformation. He’ll discuss some of the constructive principles needed as we evaluate ourselves as designers, to move forward and enjoy the detour.