Whipsaw is an Industrial Design and Engineering consulting firm located in the heart of Silicon Valley, California. Whipsaw creates highly successful, awardwinning products in the consumer electronic, housewares, medical, industrial, and business product categories. Some of our market hits include the Google Chromecast, Nike FuelBand, Dell Precision line, Dropcam security cameras, Livescribe computer pens, Eton emergency radios and music players, the Adiri baby bottle, Cisco TelePresence systems, Cisco/Linksys routers, Yubo lunch boxes, Intel healthcare tablets, IGT slot machines, the Kaleidescape Cinema One, Leapfrog LeapPads, Roku TV boxes, and TPLink networking devices.
Our purpose is to create excellent products and experiences that advance the state of the art while helping people in a meaningful way, and to help our clients succeed. Our solutions always aim to support our client’s business objectives with a goal to increase revenue, improve market position, and enhance corporate value. One of Whipsaw’s strengths is its team of experienced and talented individuals. Every Whipsaw project team is tailor made for each unique client by matching the best individual strengths and skills for the given problem.
Whipsaw has demonstrated a keen ability to “break through the noise” with design solutions that are beautiful, functional, unique, appropriate, lasting, and simple. Whipsaw has won over 160 Industrial Design awards since its founding in 1999, including many IDEA, CES Innovations, Red Dot, iF, MDEA, GMark, and D&AD awards. Whipsaw’s work and views have been published in Axis, Business Week, Design Report, Domus, Form, Fortune, ID Magazine, Metropolis, Newsweek, New York Times, Time, Wall Street Journal and Wired. Fast Company magazine ranked Whipsaw among the Top 5 design firms in the world.
Adiri Baby Bottle
The Adiri Natural Nurser is a radically new kind of baby bottle. It has a natural breastlike
shape, and it is
completely soft and desirable to baby. The bottle is a single overmolded part, with pliable elastomer molded
over a colored polypropylene core. The bottle opening is large so it’s easy to fill and clean. The cap contains
an integrated diaphragm vent so the bottle can breathe, reducing bubbles that cause colic. Natural Nurser is
safe for baby because it contains no BPA or phthalates like other bottles. Featured in the New York Times,
Metropolis, USA Today, and NPR. Over half a million sold worldwide, now sold under the WaterGeeks
ApniCure® Winx™ Sleep Therapy System
Winx is an innovative medical device for treating obstructive sleep apnea, a common sleeprelated
disorder. The system operates by applying a gentle negative pressure through a novel mouthpiece to urge
tissues (soft palate and tongue) forward, thereby keeping the airway open during sleep.
Winx consists of a quiet bedside console connected to a fitted mouthpiece with small flexible tubing. The
console generates the negative pressure, collects excess saliva, and provides operation and usage
feedback. Winx is simple to use, comfortable, quiet, compact, and travel friendly, offering many advantages
over the current standard of care (CPAP) by eliminating the need for a facemask, headgear, humidifier and
pressurized air. Winx solves a serious problem in a brand new way, representing a good combination of
disruptive technology, appropriately simple design, and highly effective clinically proven performance.
Cisco Systems Routers
In 2007 these routers ushered in a new brand identity for Cisco/Linksys. Mobile magazine said it best: “If
most routers look like Volvos, the new routers from Linksys look like Ferrari’s”. Instead of the typical
external stick antennas, we embedded the antennas in a wing that runs around the perimeter of the product.
These wing antennas not only improved signal performance but gave the routers a hot new look for a
wireless product. “This product family represents a new focus on creating products with the consumer in
mind, and it showcases how Linksys is taking WirelessN
to new levels of design, performance, and ease of
use” said Greg Memo, VP, Linksys. Sold worldwide in very high volume.
Cisco Systems UMI
UMI represents a fundamentally new way to communicate. It enables families in different geographic
locations to conduct video calls between their televisions, where individuals see each other in high resolution
and large scale, making the interaction feel very realistic. It is the next best thing to being there in person.
The UMI camera sits atop one’s existing TV, and calls are initiated and controlled via a handheld remote.
Our iconic ID of the system is branddefining,
clean, unobtrusive, and easy to use. Our engineering of the
camera is a compact symphony of moving parts including the adjustable lens, light baffles, and shutter door.
Introduced in Nov 2010.
Dell Precision Line
The Precision T series is Dell’s new high performance workstation line, aimed at prosumers and
professionals that require high performance computing such as CAD or CG. Precision is a groundup
with an all new efficient component layout and brand new look by Whipsaw. We sought to create a clean,
purposeful and powerful design, befitting of its capabilities and to project confidence to its demanding users.
The machines require abundant airflow to cool, so we invented a diamond perforated pattern that is 85%
open but because of its louvered 3d geometry you can’t see directly through it. Two thick aluminum handles
make it easy to carry and all access is through a big side door. The interiors are much cleaner than the
previous generation and drive bays and power supplies are now toolless.
Dropcam Pro Security Camera
Dropcam Pro is a compact WiFi
security camera for monitoring one’s home. Live or recorded video streams
directly to the cloud, and then to any computer or smartphone so you can keep an eye on your kids, pets,
or valuable property. Dropcam sits on a table or mounts to a wall and can be pointed anywhere at any
subject with its unique threeaxis
tilt/swivel/camera rotation feature. It incorporates twelve infrared led
illuminators around the lens that provide night vision. The camera can snap out of its hole to give users even
more freedom as to how to use it. Dropcam Pro is a good example of Whipsaw’s holistic design: it solves a
problem in a clever way, it works well, looks good, is well made, conserves material and energy,
incorporates smart technology, and it’s a breeze to use.
Eton FRX Series
The FRX series (FRX1/2/3) is the newest line of emergency radios we designed for Eton. They are powered
by a central hand turbine and feature AM, FM, weather band and lighting. An integrated smart phone
charger powers a 30 second phone call with one minute of cranking. The bold X frame on all FRX’s not only
looks strong to communicate reliability, but is strong to withstand extreme abuse during emergencies. All
details and controls are protected within the X frame without compromising access. FRX is surprisingly
simple in construction and finish in order to keep production costs low and part quality high.
Eton Rugged Rukus
Rugged Rukus is a solar powered wireless sound system. It has a 135mm square solar panel, allowing for
continuous music play while outdoors. It is designed for outdoor use, featuring an IPX4
housing, a full rubber enclosure, and an impact resistant solar panel. Two corner brackets allow one to
attach it to a backpack, hang it in a tent, or strap it to a bike. The speakers face forward during use or face
down for compact storage. Rugged Rukus is one of Eton’s bestselling
products, sold in Apple stores, REI,
Best Buy, Amazon and many others.
Eton TurboDyne Series
Introduced January 2011, the Turbodyne Series are serious American Red Cross multipurpose tools for
emergency use. We set out to create the ultimate emergency electronic product line that provided users
valuable assistance when they needed it most. What makes it excellent is the useful functionality, a radical
“emergency aesthetic”, superb human factors, quality materials, and their internal renewable power source.
Each product contains a powerful dynamo crank that powers emergency radio channels and a phone. Road
Torq is a roadside emergency tripod with a very bright flashlight and emergency flasher. Axis and Rover are
high power dynamo crank radios that integrate wideband, AM/FM/NOAA and cell phone charger. All crank
arms, crank hubs, and the AXIS handle are strong die cast aluminum.
Flux is a highend router intended to reveal how routers work by showcasing the antenna technology inside,
thereby changing the common perception that routers are lackluster devices. Each fully functional
polymorphic antenna is a piece of stamped sheet metal with a plurality of shapes, angles and arms that act
as frequency transceivers. By exposing and featuring in a window what would normally be hidden inside the
box, we turned the wireless technology element into art. Suddenly a router seems profound, interesting and
even important, which it is rapidly becoming.
Huawei Orb USB Modem
Orb is a wireless mobile hotspot and modem, used to set up a local WiFi environment. It plugs into any
notebook computer, allowing up to five portable devices like phones to join into your notebook’s fast WiFi
connection. The flush protected USB connector folds down to plug in, and then the unit can rotate up to 180
degrees to provide the best signal. The unit can fold down when the notebook is closed. Most USB devices
are uninteresting little necessities, but we wanted this one to be special. Its pure geometric form, exquisite
materials and clever rotating configuration offer a new take on the category while also providing ease of use
and pride of ownership.
Kaleidescape Cinema One
Cinema One is a movie server that stores up to 600 DVD or 100 Bluray
movies and plays them in the
highest audio and video quality possible – without previews, menus or ads. Browse your collection in a
handsome interface or be inspired by movies presented by genre, director or actor, then download movies
from the Kaleidescape Store. Whipsaw created this stunningly clean design, complete with packaging and
select user interface. The front surface of Cinema One is a complex eightlayer
film molded over clear plastic
that allows the backlit gem logo and button icons to glow according to machine status and ambient lighting
conditions. The overall Kaleidescape experience combines hardware, software and services into nothing less
than cinematic brilliance.
Livescribe Livescribe 3
Livescribe 3 is a “wireless ink pen” that instantly syncs your handwritten notes with your iPhone or iPad. A
Livescribe 3 app then allows you to share your digitized notes via email,
SMS, AirDrop, Dropbox or
Evernote. It also records audio at the time of writing a note and syncs the audio with your scribbled notes.
Whipsaw also designed its predecessor, Echo, but this time around we made the Livescribe 3 more in the
vernacular of a refined and comfortable classic pen, featuring sleek forms, a diamond knurl pattern, chromed
steel, and polished polycarbonate. To turn it on twist the middle ring, this also withdraws a ballpoint nib. A
capacitive nub on the top is used as a touch screen stylus, underneath which is a charging port. A camera
on the tip registers the pens location on optional Livescribe dot paper so one can tap on a note later to hear
audio at the time of writing. The L3 experience feels magical, or as David Pierce of the Verge said:
“Livescribe’s beautiful new smartpen turns pen and paper into apps and pixels”.
Merck Millipore Muse Cell Analyzer
Muse is an automated human cell analyzer, used in medical labs to help diagnosis disease and conduct
research. It quickly identifies cell type, quantity, density, and life state. Our challenge was to incorporate
MM’s technology into an easy to use, small, beautiful machine. Muse is the smallest machine of its kind,
and also the simplest to use. A cell sample is placed in the loading arm and raised into the machine which
initiates the testing sequence. All controls are on the 7″ touchscreen. We assigned all user access to the
front and top so Muse can be sandwiched between other equipment in a crowded lab. We gave Muse a
flowing wrap form to coadunate the design, and a fresh lime color to liven up the lab. Our engineering
provided a compact configuration and a slick dual action loading mechanism which lifts and withdraws the
sample simultaneously into the machine.
Pano Logic Zero Client Computer
Pano is a serverbased
corporate computer. Called a Zero Client, it is a tiny hardwareonly
containing no software, CPU or memory. The user plugs in his keyboard, display and mouse into Pano, and
then plugs it into the network. Pano operates like a PC but it consumes 3% of the energy, uses 4% of the
material to make it; and is one hundred times smaller. Because it is a “zero client”, we made it a “zero
design” – it is a plain 3” x 2” zinc box with a mirror finish, causing it to blend into its surroundings. Pano’s
austere form, density, tiny size, and reflective surfaces gives it a futuristic quality. “Pano is both sex and art
– all 9 cubic inches of it”, said Wired Magazine. Nick Gault, CEO, said “It’s impossible to quantify the
massive effect Whipsaw’s design has had in terms of generating media coverage, winning deals, and
creating brand. The design is lean, clean, and responsible”. Over 50 articles have raved about Pano. Wall
Street Journal wrote “This little box may someday replace your PC.”
Solbot is a solar tracking robot used in photovoltaic power stations to adjust multiple solar arrays for
optimum sunlight positioning. The robot travels on a rail and adjusts each solar panel to optimally face the
sun, returning in regular 40 minute intervals to make precise adjustments as the sun moves across the sky.
The benefits of this solar tracking system are significant, namely the robot replaces hundreds of individual
motors and controllers found on conventional tracking systems, it improves system reliability and control, is
easier to set up, and it reduces the overall cost of a solar farm. Whipsaw’s role was to make Solbot robust,
weatherproof, serviceable, safe and attractive.
Topcon Commercial GPS Line
Whipsaw designed and engineered the highly acclaimed and marketleading
Topcon commercial GPS
product line. These products are used by surveyors, civil engineers, farmers, and contractors to establish an
exact position on earth or to guide moving equipment like tractors and road graders using GPS technology.
Whipsaw created all Topcon products to be easy to use, balanced, and quick to deploy. We unified the
product line with an appropriate and confident “tool” aesthetic that is unique to Topcon. We engineered
these products to withstand anything – they are incredibly rugged, dropproof
and waterproof to IPX6 & 7
standards. Whipsaw also accelerated the product timetomarket,
reduced product cost, and streamlined
the development and production process of each product.
Yubo is a customizable, cleanable, and functional lunchbox. Faceplate graphic panels drop into the front
and back lids (users choose from over 100 faceplate sets or they upload personal photos to getyubo.com for
printing). Yubo has 3 food container sizes so plastic and paper bags are no longer needed. Yubo has a
unique form factor, with an open core ring with identical lids on both sides. The core ring, offered in 3 colors,
has a rib running around its center for attaching the handle and accessories. Yubo disassembles in seconds
for dishwasher cleaning. Whipsaw is partial company owner and we provided all ID and Branding elements.
Featured in Fast Company, MSNBC, Redbook, Growing Green, and more.
Address: 434 South First Street, San Jose CA 95113
Contact name: Sieglinde Van Damme
Services and Specialties:
Industrial Design, Engineering, Branding, Interaction Design, Research, Product Development
Abbott Labs, Alza, Apnicure, Aristocrat, Avaya, Avery, Bobrick, Cisco Systems, Colgate, Dell,
Dropcam, Eton, Gatan, GE, Google, Griffin, Haier, Highfive, Huawei, IGT, Intel, Kaleidescape,
Leapfrog, Leitz, Livescribe, Merck, Motorola, Netgear, Nike, Olympus, Pano Logic, Pioneer,
Roku, Samsung, SunPower, ThermoScientific,