PENSA

Pensa is a full service design consultancy specializing in product strategy, design and engineering. We bring our clients closer to their customers by understanding people, the products they use and the context in which they use them. It’s not just what we do, it’s what we love to do.

Our process is about the essentials done right. We learn about the consumers’ desires, observe their actual behaviors and determine their unmet needs. Through this approach, we discover opportunities that we then develop into products with clear and meaningful benefits. All along, we never forget the details. We engineer our customers’ products while keeping in mind their price point, schedule and manufacturing capabilities.

Our experience spans a broad range of industries including housewares, home healthcare products, medical devices, hardware tools, childcare products, and office furniture and consumer package goods. Pensa was founded in 2005, born out of love and determination to improve quality of life through better products and experiences. Marco Perry, Kathy Larchian and Mark Prommel lead Pensa’s creative team.

  • Nanit is the world’s smartest baby monitor. It provides parents with unparalleled insight into their child’s sleep patterns and habits. We designed Nanit to be an elegant addition to a nursery. It’s smooth, seamless and flowing form floats quietly above the crib. Nanit incorporates a soft, functional light that glows through it’s top surface so that it won’t disturb a sleeping baby. In addition, Nanit’s stand was designed for incredibly easy set up and to the highest safety standards.

  • OneBlade is the result of more than a year of design and invention, and it is the best shaving experience a man can have. From the moment the package is opened, the product conveys luxury. It feels solid and balanced in the hand. The razor and its stand are solid stainless steel. The head geometry is an open framework, designed to be easy to rinse and maintain. OneBlade uses a single-edged Japanese blade, made by the finest shaving blade maker in the world. The loading and unloading of this blade was a carefully considered user experience: the blade is slipped into an opening in the rear of the razor head and snaps into place with an audible click. The open handle design allows for a substantial handle volume while still maintaining a proper weight and balance. In addition, the OneBlade razor has a unique suspension and head geometry that provides safety and comfort to complement an incredibly sharp and pure blade edge.

  • Gotenna is a game-changing technology that pairs wirelessly with your smartphone, allowing you to text and share your location with anyone who has the device, even if you have no service. GoTenna addresses the needs of users in a variety of different scenarios, from remote outdoor adventures, to overcrowded networks at music festivals, to emergency situations. Pensa has been working with GoTenna to build this brand from the ground up. We designed and engineered the device to combine a paired down, elegant look and feel with robust and flexible functionality. GoTenna was the recent winner of two Best of CES 2015 Innovation Awards and is a 2015 Fast Company Innovation by Design Finalist.

  • The DIWire, conceived, designed, engineered and developed by Pensa, is the world’s first desktop CNC wire bender. A new archetype for desktop manufacturing and rapid prototyping, the DIWire transforms drawn curves into bent wire that can be assembled to make just about anything. It can bend from fine wire to rod and tube in materials ranging from steel to plastic. The DIWire’s simple plug and play software along with its fast and accurate output, enables anyone to explore their creativity. Winner of two Core 77 Design Awards, three Maker Faire Editor’s Choice Awards, and the Engadget Insert Coin Judges Choice.

  • Street Charge is the first solar, drop-in, community charging station for mobile devices. It is designed with community and public spaces in mind. From beaches to parks to college campuses and beyond, many of these public areas lack outlets or any existing power infrastructure. Street Charge is able to provide reliable and free recharging at these transient locations. 100% off the grid, Street Charge can be “dropped in” anywhere, becoming an elegant symbol of the beauty of drawing clean power from the sun. Winner of the Architizer A+ award, Fast Company Innovation by Design, and Inc. Magazine Best of design.

  • Merge is inspired by the variety of cycling needs in New York City. The roads are rough and the streets are packed with cars and pedestrians. Merge is a compact and nimble ride, offering its rider confidence when navigating tight spaces. At the same time there is necessary utility. Merge’s rear rack snaps open at a moment’s notice, but can also retract when not in use. Merge’s other thoughtfully designed features include cargo bungees, lighting, security, and a USB charging port. They are seamlessly integrated and right where you need them, yet unobtrusive when not in use. Merge offers an elegant and integrated solution to the needs of a variety of urban cyclists.

Connect

PENSA
20 Jay Street, Suite 800
Brooklyn, NY 11201
718 855 5354

info@pensanyc.com
www.pensanyc.com
@pensanyc

Awards

2016 - 2 X IDSA Gold
2016 - CLIO Silver
2016 - INC Magazine Best of Design
2015 - 2 X CORE77
2015 - MakerFaire Best in Class
2014- INC Magazine Best in Class
2014 - Architizer A+
2014 - Fast Company Innovation by Design
2014 - Dumbo Dozen
2013 - Make it in Brooklyn
2012 - 2 X Good Design
2012 - CORE77
2010 - Good Design

Services/Capabilities

Industrial Design, Engineering, Research, Interaction Design, Product Development, Branding, Design Strategy. 

Selected Clients 

Cintas,  GoTenna, Motorola, McDonalds, Pepsi, PKP, Playtex, Steelcase, Stryker, Topps, VGS,  AP & G, Chobani, OXO, OneBlade.