Since 1991, Metaphase Design Group has been partnering with several of the world’s most prestigious and influential brands and high-profile start-ups to create award-winning product and packaging designs that rejuvenate markets, create new product categories and shape unique consumer brand experiences. Through research, human factors engineering, ergonomics, product and packaging design and user-centered innovation strategy, Metaphase’s portfolio ranges from drug delivery and robotic surgical systems, and powered and manual instrument design to disposables, mobile and wearable devices, and IFU’s and HE-75 research programs.
Microsoft® 2.0 Ergonomic Mouse
The most widely recognized mouse ever built. Designed as “The First Ergonomic Mouse,” set the standard and changed the perception of mouse design. The raised back conforms to the palm and supports some weight of the upper extremity, minimizing stress. The asymmetric form works equally well for left- and right-handed users and is perceived by both to work equally well. Mouse scale and form optimize thumb-fingertip opposition and simultaneous key clicks throughout a routine day of use.
Gatorade® E.D.G.E. ™
After defining a new sports bottle paradigm for GATORADE called “E.D.G.E.” – Ergonomically Designed Gatorade Experience – its sales soared by 25 percent. The innovative bottle design featured a choke hold grip, power grip zones and a mouthpiece designed to fit lips precisely. The patented cap is based on an anthropometric study of lip size and shape and a consumption study. The Power Grip Zone “choke-hold” is scaled to accommodate hand sizes in the 5th to 95th percentile. Contours on the main bottle body are scaled to fit finger diameters and drive a sports equipment look and feel that’s all gear.
Medtronic® M5 Straightshot® Microdebrider
Setting a new standard in ergonomic surgical instrument design, this breakthrough design of Medtronic’s M5 Microdebrider gives ENT surgeons all they asked for. The M5’s patented elastomeric grip provides perfect biomechanical control of the instrument in all orientations of usage. The design features a high dexterity trilateral grip where the middle finger opposes the thumb providing the grip security, freeing the index finger to operate the rotary control for the cutting window.
Revlon® Platinum Tweezer
This is the first tweezer with a truly ergonomic design. Through extensive, in-depth research in Manhattan’s high-end salons with eyelash and eyebrow experts defined the perfect amount of squeeze force and the best tip size and shape. The fingertip Control Grips with integral rubber texture accommodate fingernails of all lengths, provide a secure, comfortable grip when tweezing and allow for dexterous control when repositioning. The attention to tip shape and anvil size combined with surgical precision manufacturing allows users to easily and accurately tweeze individual hairs as small as 50-100 microns in diameter with minimal grip force.
The I.V. House “UltraDressing”
The I.V. House “UtraDressing” breakthrough design elevates bedside care to a new standard with a more humane approach. The tape-free style ensures safety and adds care, comfort and reassurance to an otherwise invasive and painful experience, and it is ergonomics that makes the difference. By using the same fabric that is used on diapers, this product creates a soft, comforting and tender feeling. The delicate Velcro closure allows nurses to conduct routine IV site checks without the pain of tape removal. The “UltraDressing” maximizes dwell time and minimizes painful restarts. “UltraDressing” comes in four sizes, fits both left and right hands.
ORAL-B® Crossaction® Toothbrush
Based on extensive perception and usability research in consumers’ homes across the United States, the defined first $5 toothbrush was designed with ergonomic and performance requirements that prescribed the perfect toothbrush. Perception research defined the proportions of the bristle head design, balancing the perception of performance with real brushing time. A rubber Pinch Grip Zone for fingertips optimizes dexterous control and tactile feedback. A non-slip rubberized Power Grip Zone provides overall grip security for slippery hands.
SOLO® Traveler Plus® Lid
Drink your coffee, don’t wear it! This “Traveler Plus” design has received prestigious awards for its packaging and was selected by The Museum of Modern Art in New York for a special exhibit. With a simple flick of the index finger, the sip hole can be opened and closed to prevent accidental spills. The lid is designed to fit lips of all sizes and shapes with minimize dribbles.
Magla®/Stanley® Contractor Gloves
Work gloves provide important protection for contractors, but until now they have made it more difficult to handle small objects. These first ergonomically designed contractor’s gloves have a revolutionary feature: a magnetized index fingertip to help pick up screws and nails, preventing dropped hardware. Triple-seamed fingers prevent unraveling if the fingertips are removed by the user.
BAYER® Microlet® & Ascensia® Breeze®
BAYER’S “Microlet” lancing device allows better control and a virtually painless stick. The new “Ascensia Breeze” Ergonomic Blood Glucose Meter increased sales of disposables more than 50 percent per month, resulting in increased revenue by 258 percent. Fingertip control for lance depth allows users to ease the pain with precision. One-touch START, large easy-read display, and ergonomic controls and grip allow diabetic hands to more easily grasp, hold and use the meter.
LISTERINE® 2.1 Liter Club Bottle
Get a grip on your bad breath. The design of Listerine’s 2.1 Liter Club Bottle enhances the perception of size and value and is designed with ergonomic grips for handling and decanting. The ergonomic grip panels provide mechanical interlock with the user’s fingers for comfortable and secure gripping of this heavy club-sized package. The tall, childproof cap features a large grip surface for ease of entry with wet hands. The brand’s iconic shape was refined to provide efficient “cube out” for supply chain while also providing knuckle clearance for individuals stocking shelves.
BacterioScan 216Dx UTI Detection System
The BacterioScan 216Dx UTI Detection System is a laser microbial growth monitor that detects and measures bacterial growth from clinical samples. The 216Dx is designed for the rapid detection of Urinary Tract Infections (UTIs) and rapid antibiotic susceptibility testing in microbiology labs. The current process takes 24-48 hours to detect infection and another 24-48 hours to determine which antibiotic is most effective. The BacterioScan 216Dx accurately detects infection within 90 minutes, reducing turnaround time by 95 percent for the vast majority of patients, saving lab cost and labor, and reducing unwarranted use of antibiotics.
AB-INBEV Budweiser Bowtie Can
The Budweiser Bowtie Can with Crown Tab is an innovation in packaging and the striking design commands attention at point of purchase. The design refreshes the classic American brand by creating a can that appeals to consumers visually, functionally and emotionally. The bowtie-shaped aluminum can mirrors the brand’s iconic logo while providing an improved grip compared to a traditional can. The striking red tab with a die-cut crown is a distinctive feature that reinforces the brand’s positioning. The result is an industry innovation that fosters camaraderie among young consumers and traditional, loyal drinkers alike
Metaphase Design Group believes it’s about consistency – 95 percent of the products we use every day, in everything we do, involves our hands. So even the most seemingly insignificant details can be the difference between a memorable or a bad user experience. The way a user touches a product – how it fits, feels, and performs – defines a user’s initial perceptions, influences user performance and ultimately defines the brand experience. Metaphase is the worldwide expert in the research, ergonomics and design of hand-intensive products with an unsurpassed reputation for designing highly successful products that are seamless extensions of a user’s hands and body. Getting it right every time with insightful research and expert ergonomics that drive design which looks great, performs flawlessly, and fits perfectly is Metaphase’s core value.
- Ergonomics: Our team of experts in physical and cognitive ergonomics, anthropometry, kinesiology, biomechanics, and aging measure and define human performance, and leverage their scientific knowledge of the human senses to create the optimal user experience.
- Research: Our team of experts in consumer, behavior and emotional research, business, psychology, ergonomics, and design allow the client to see and understand its customers like never before, enabling us to create new designs that deliver a unique and ownable brand experience.
- Design: Great design matters! It creates powerful brands, loyal customers, and drives revenues. There is nothing more important than the experience consumers have when they use our client’s product. This is why we design each and every detail, and why we apply our knowledge of the sensory sciences to design every nuance, through to the client’s branding and packaging.