ELEVEN, A Culture of Design.
We are innovators of design and business:
• We grow business through design
• We launch businesses through our incubator, Ignite - venture & licensing
At the core of our philosophy is a human-centered design approach. Through intelligence, creativity and imagination we create success. By empathizing with targeted human behavior, needs and wants our visions are based in the context of a connected reality.
We connect through our Powers of Perspective:
• Research & Opportunities
• Product & Places
• Interactions & Communications
• Business Strategy
As a result, we manifest meaningful brands and design the products, places, packaging, communications and experiences that make connections. Synthesizing almost 20 years of "life at ELEVEN" we are able to help evolve the way organizations develop products, places, and experiences through processes, and ultimately strategy.
Our talent is intuitive and empathetic. We recognize brilliance through pattern, function and emotion. We do it because we live it as our passion inspires our vision.
ELEVEN has developed strategic visions for numerous past and present divisions of Procter & Gamble including Gillette, Braun & Duracell, Sharp, Microsoft, Bauer, Nike, Motorola, OXO, Maytag, Burton Snowboards, 3COM, Herman Miller, Polycom, STX, Symbol Technologies, Reebok, Under Armour, Easton, Chamberlain, PepsiCo, EuroPro, Craftsmen, Case Logic, McIntosh, Kiva Systems, Radio Flyer, Boston Acoustics, Whirlpool, Lego, Jarden, IRobot, Sauder, Hagen, Petmate, Staples & Coca Cola to name a few. Looking back, working with extraordinary designers, strategists/researchers, viz. comm. specialists and engineers, there have been quite a few patents, design awards and licensed innovative consumer products.
Procter & Gamble / Whirlpool - Swash
OXO - Barware
Burton Snowboards - Boots and Bindings
McIntosh Labs - Radio
Procter & Gamble - Mr Coffee
Sauder Trey Chair
Boston Acoustics - Horizon Radio
Chamberlain - Liftmaster Garage Door Opener
EuroPro - Shark Steam Mop
iRobot - Scuba Interface
OXO - Ice tray
Petmate - Booda Dome
Polycom - Teleconferencing
Procter & Gamble - Research & Strategy
STX - Lacrosse Equipment
Procter & Gamble - Tide
Hyperpet ball thrower
Glen Walter, CEO (ext. 111)
Victor Horodincu, Business Strategy Director (ext. 121)
Boston / New York
We grow business through design by tapping our Powers of Perspective:
RESEARCH & OPPORTUNITIES:
It’s in our culture to uncover and discover behaviors and trends in the usage and interaction of objects and places. Hunting and gathering intelligence on a global scale, we envision opportunity landscapes across behaviors, markets and channels to empower design and achieve business success.
Global Consumer Anthropology, Actionable Insights, Futures & Trends
PRODUCTS & PLACES: Developing objects and spaces that propel our culture is what we see as inspired product development. How people use them, manufacture them as well as the places they buy them. Industrial Design & Development, Packaging & Merchandising, Connective Technologies, Engineering & Manufacturing
INTERACTIONS & COMMUNICATION: The digital landscape is fertile terrain for building brand relationships. As digital media enriches and replaces physical products, brands gain new tools that deepen their power to connect.
In tandem with our engineering, business innovation and design research experts we envision and produce digital and dimensional tools that connect brands to global culture and communities.
Digital Landscaping, Brand & Product Roadmap, Translation & Visualization
FURTHER: Further is our visual and emotional amplifier for our whys, whats and hows. Through vivid and dynamic illustration, animation and cinematic storytelling, our powers of perspective sing with more volume, drama and clarity. We aim to put the cherry on top of everything we do. It just makes things a little sweeter.
Illustration, Animation, Cinematic Storytelling
BUSINESS STRATEGY: Passionate strategy is the cornerstone of business success. Organizations are elegant products of design. We see beyond the product, fostering innovation to help entrepreneurs and market leaders craft successes through creative business design.
Market Landscape Analysis, Business Model/Plan Evaluation, Consumer Experience