Everything Matters—Innovating Experience | Russell Kroll, IDSA

Everything Matters—Innovating Experience

Everyone’s talking about innovation , but no one’s talking about innovating. Nouns often embody the big ideas, but verbs are all about action. This session considers the innovation experience from the perspective of people experienced in innovation.

Repeatable innovation—the ability to consistently identify and take advantage of new opportunities—is central to the business of design. Russell Kroll, IDSA, will look beyond current innovation tropes to frame innovating as a repeatable process. He also will discuss how to make more meaningful decisions that expand the broadest definitions of design.

Our decisions affect how people experience the things we design. Everything matters!