Thursday, March 29
Breakfast Session, sponsored by Eastman
Speaker | Ellen Turner, Eastman Chemical Company
|9:15–9:30||Welcome | Bryce Rutter, PhD, IDSA, Chair, IDSA Medical Design Conference; Founder & CEO, Metaphase|
|9:30–10:00||“We’re Here for the Humans!”
Robert Schwartz, FIDSA, shares how GE Healthcare’s Global Design and User Experience Team is able to get things done in a complex global business environment by making it about everybody else, being subversive with goodness in our hearts, recruiting the army we don’t control—and always putting patients and their families at the center of our work.
Speaker: Bob Schwartz, FIDSA, GE Healthcare
How Robotics Has Forever Changed Surgery
Surgical Black Box: Using Data to Enhance Human Performance and Improve Patient Safety
Teodor Grantcharov MD, FACS, PhD, staff surgeon and professor of surgery at St. Michael’s Hospital, University of Toronto asks, “What if doctors and nurses learned from their mistakes, repeated their successes and became cognizant of near-misses? What if technology could quantify everything in the operating room and helped surgeons reach new levels of performance and that data could be analyzed and shared around the world?”
Dr. Grantcharov introduces the OR Black Box—an innovative technological platform that synchronizes data from every source in the surgical theatre and enables surgeons to review their work, predict patient outcomes and save patient lives.
Speaker: Teodor Grantcharov, MD, FACS, PhD, University of Toronto
Coffee Break sponsored by Covestro
|11:30–12:00pm||"Alexa, What's Wrong with Me?"
Amazon’s Echo is just one example of how the anticipated, hands-free, screen-free, zero-UI world will change consumers’ lives. It will change the way we deliver healthcare—whether allowing physicians to access multiple layers of patient information and cross reference drugs without turning to their keyboards, or allowing an elderly person to receive reminders to complete physiotherapy regimens.
Aidan Petrie, co-founder/CIO of Ximedica, finds natural language communication combined with sensors and analytics holds a vast promise to return to the personal touch, but with added access to the appropriate information served in a digestible form. The application of zero-UI in health care will challenge the system to the core at home, on the exam table and in the hospital; redefine the patient-doctor relationship; and personalize the delivery of care—leading to better outcomes at lower cost.
Speaker: Aidan Petrie, Ximedica
Advanced Methods for Use In Optimization of Medical Device HFE Performance
Charles Mauro, CHFP, IDSA, presents case studies demonstrating how advanced methodologies including 3D spatial tracking, micro-facial expression analysis, high data rate EMGs, Newtonian force measurement, cognitive workload analysis and advanced eye tracking have been integrated into unified data streams. They produce massive amounts of HFE performance data that sheds new light on how to measure HFE performance of drug delivery devices and related labeling.
Mauro will provide insights into how the objective HFE performance of certain patient populations varies from the available research literature and related FDA guidance.
Speaker: Charles Mauro, CHFP, IDSA, MAURO Usability Science
The Virtual Reality of Healthcare
However, most healthcare systems, despite having the desire to innovate in this area, often do not know where to begin. Illustrated with examples from her own journey co-founding Jefferson's AR / VR initiative and leading the design of its flagship study and product, Pavitra Krishnamani, MS, will make the case for using virtual reality to enhance medical practice and education.
Speaker: Pavitra Krishnamani, MS, Thomas Jefferson University
LUNCH sponsored by Sherwin Williams & THRIVE
Welding the Bariatric Experience with the Healthcare Service Delivery Environment
Assistant Professor Mary Forhan, PhD, and Associate Professor Robert Lederer, IDSA, are from the Faculty of Rehabilitation Medicine at the University of Alberta in Canada. They will share the process and results of an interdisciplinary collaboration of healthcare administrators and practitioners, industrial design students, occupational therapists, obesity advocates, industrial designers and researchers who are working with a hospital to create a bariatric friendly environment. The goal: to improve quality of care, reduce in-hospital length-of-stay and protect patients and care providers from injury.
Opioids: Designing for a Public Health Crisis
The opioid crisis in the United States is making global headlines. The fight against the dramatically escalating problem is one of the few areas of common ground in today’s political theater. Charles Austen Angell, FIDSA, will address the life-threatening issue from a design thinking perspective. He will review and discuss the technologies, legislative barriers and challenges within this space including:
Join Angell as he explores the role that design can play in addressing the crisis.
Speaker: Austen Angell, FIDSA, Modern Edge
Empathic by Design: Care in the Age of Patient Experience
Chris Rockwell of Lextant will explore the empathic care model and the attributes that define care-driven services. Empathic care is an ideal service framework used to guide healthcare systems design and evaluate patient experiences; it’s a model that adds calmness and clarity to the life, health and longevity to the patient.
Rockwell will dive into the ten principles for empathic care and demonstrate how attendees immediately can design processes, technologies and environments for an improved care journey, and why this is crucial for the future of the industry.
Speaker: Chris Rockwell, Lextant
Better Together: Advancing the Design Process by Mixing Augmented Reality and Physical Prototypes
Blurring the line between the physical and digital environment, augmented reality (AR) is a new frontier for industrial design. Its integration into the product development process continues the tradition of advancing ID in parallel with technology.
By selectively mixing AR and physical prototypes, development teams can leverage the benefits of both and overcome the limitations that arise when they are used independently. Through case studies and simulated examples, Bobby Garfield and Alex Dupont of Radius will share insights on how AR can be integrated seamlessly with traditional processes. They’ll focus on pairing “off the shelf” AR hardware (i.e., Microsoft HoloLens) and traditional ID and human factors principles and techniques.
Coffee Break sponsored by SABIC
|4:30–5:00||Through the Eyes of a Designer Turned Clinician
Healthcare delivery encompasses an impressive array of technological advancements used every day to save countless lives and ameliorate suffering. Despite immense progress, clinicians and patients must endure frustrations from the devices and systems they use to get their respective jobs done to deliver care and recover from illness.
As an industrial designer-turned-medical student now at Tufts University, Lynde Lutzow has filled her notebooks not only with lab values and disease pathophysiology, but sketches and storyboards representing critical areas of opportunity.
Speaker: Lynde Kintner Lutzow, Tufts University School of Medicine
|5:00–5:30||TEACHING THE FUTURE: Healthcare Designers
Daily, we witness the changing definition and scope of healthcare challenges and their effective and sustainable solutions at the product and service levels. We are deluged with the phrase “design thinking” within the disciplines of design and among the general public.
In tandem are the terms interdisciplinary, cross-disciplinary, transdisciplinary and collaboration—commonplace adjectives for new and old initiatives. What is the intersection of these phenomena in design education? As a University City—a newly defined category of city that has a diversified economy around a major research university—Lexington and the University of Kentucky are well-positioned for a 21st century program in product design with an emphasis on healthcare.
Mitzi Vernon, IDSA, dean of the College of Design at the University of Kentucky, explores the structure of a modern curriculum that invests in collaborative connections—mining the hidden potential across campus. She’ll also address a concept of stackable and flexible curricular units for the student of the future.
Speaker: Mitzi Vernon, IDSA, University of Kentucky
|5:30–6:15||Panel Discussion | Moderated by Mitzi Vernon, IDSA, University of Kentucky|
|6:15–6:30||Closing Remarks | Bryce Rutter, PhD, IDSA|