Welcome to INTERSECTION.
The landscape of design and innovation is changing. As designers become more prominent and influential in the world, we must begin to fundamentally think differently about the products, services and overall experiences we strive to create for people.
INTERSECTION will center on a common (but often underutilized framework) that depicts “design innovation” occurring at the intersection of business, technology and human values, hopefully sparking a dynamic conversation among attendees.
These exchanges will explore an entire innovation ecosystem through the lens of disruptive start-ups, small business owners and corporate leaders that will help shed light on how they interpret this model and leverage it in day-to-day practice.
My hope is that this conference will challenge you to think differently about your role in the rapidly changing world of design and innovation, and provide you with meaningful stimuli to put into practice when we all break to go back to our daily lives.
I hope you’ll join me on May 1 – 2, 2015 in St. Louis.
Stephen Wurth, IDSA
Midwest District VP
A Fundamentally Simple Framework
In the traditional Venn diagram of people (desirable), business (viable) and technical (feasible), design thinking solves the problem from the people perspective. –Tim Brown, 2007
It’s amazing how this still holds true eight years later, but as Bob Dylan put it in 1964, “…the times, they are a changin’.” As the landscape of innovation becomes more complex and fast-moving, we must ask ourselves one very simple question: What role does design play?