Professional Development

IDSA Medical Design Webinar Series

IDSA's inaugural Medical Design Conference, The Usability Ecosystem, held at CAMLS (Center for Advanced Medical Learning and Simulation) was very popular. Now, we're bringing some of the best presentations right to your computer as 1-hour, interactive webinars.


The Future of Healthcare and What it Means for the Role of Industrial Designers

The presentation starts with a summary of the changes that have taken place in healthcare, particularly with medical devices, over the past 30 years, then provides predictions of what will happen in the next 30 years. Medical care has changed dramatically; many of the procedures that we take for granted today didn’t exist 30 years ago. Changes in healthcare have relied upon general technological developments, so, to predict what will happen in the future, it’s necessary to predict what will change in technology. It seems likely that many present developments will continue—e.g., better computing power, smaller miniaturization, etc. The difficult part is to predict the radical changes to be expected in the future. The final challenge is to figure out what the role of industrial design will be in healthcare. This webinar is sponsored by: 

Presenter: Stephen Wilcox, PhD, FIDSA
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Designing Healthcare of the Future:  Disease to Wellness to Swellness

To sustainably improve the health of our population, health and healthy choices in communities need to become the norm. This presentation discusses our approach to this goal targeting the dimensions of health that include exercise, food, sleep, stress, social networks and family. We believe that the areas of Design and Design Thinking are critical to construct health ecosystems and optimize user experiences.  These complex systems are asymmetric, where a few agents or elements are more important than others. Ecosystem design allows us to initially target the high value areas of exercise, and envision how to construct an ecosystem that makes healthy choices and health the norm by bending the world around the person. This presentation will discuss how we are trying to construct this ecosystem with designers, focusing on optimizing the user experience at the interface level, and layering this experience set with precision tools to navigate individual decisions and nudge community decisions and offerings.

This webinar is sponsored by: 

Presenter: Clay Marsh, MD
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5 in 5: mHealth and Medical Web App UI | Bill Evans, IDSA

What kinds of medical information-oriented products will designers be working on in 5 years time, and how can we rise to the patient and clinician ‘engagement’ challenges? Based on years of FDA/EU regulated UI design experience, Bill Evans gives his predictions and recount 5 lessons from the device UI world to help designers understand and meet these challenges:

  • Usability isn’t just can you use it, but WILL you use it.
  • Data isn’t useful if it isn’t actionable.
  • Sharing data—the practicalities and challenges beyond HIPAA concerns
  • User testing from start to finish—what are the issues specific to this kind of usability challenge
  • Small is beautiful—what kinds of rapid prototyping and small scale tests are likely to lead to success

This webinar is sponsored by: 

Presenter: Bill Evans, IDSA
Download the webinar video and slides


Model with Unrivaled Flexibility - solidThinking Evolve 2015: The Ultimate Hybrid ModelerT

This webinar will introduce attendees to the newly released solidThinking Evolve 2015. Evolve 2015 Is the ultimate hybrid modeling system combining solid parametric modeling, organic surface modeling, polygonal modeling and a best-in-class rendering engine all into a newly built, more efficient user interface. Evolve allows its users to set their creativity free with its industry leading flexibility and feature set. 

Presenter: Darren Chilton

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Autodesk Fusion 360

Autodesk Fusion 360 represents the next generation of design tools. It brings together industrial and mechanical design, collaboration and machining into a single affordable platform. 


Maintaining Design Data through the Design Process

Bringing great products to market rapidly is often slowed by loss of data between design, engineering and production. Disconnected design tools are used through different stages of the product design cycle that do not leverage the design data that has been previously developed. This creates loss of design intent and stalled design cycles ultimately sacrificing time to market. 

Here is a discussion on how Backhand Bikes leveraged a design platform that allowed them to maintain the integrity of your design from concept through production.

PresentersJeff HooperChurtis Chan

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Evolving a Design Firm’s Workflows (Solving Everyday Design Process Challenges)

To stay competitive and exceed client expectations, it's important for industrial design firms and freelance designers to continually investigate new approaches to solving everyday design process challenges. Often traditional design tools can create obstacles which limit your abilities and cause unproductive workflows. Enjoy an hour of exploring emerging technologies and techniques to drive better product designs in a more timely manner.

Presenters: Class Kuhnen, Garin Gardiner

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Creating Industry Changing Toy Designs (How to be Original and Unpredictable)

The design and manufacturing process we all use is undergoing massive changes, the Toy Industry is at the forefront of this evolution. Learning how to create industry changing toy designs in timely matter requires we adapt to a more agile process. Most traditional design tools create obstacles which limits your abilities.

Engage in an hour of shared insights into how you can drive better product design through Toy industry knowledge and next generation design tools.

Autodesk Fusion 360 is a new tool we think is going to represent the next generation of design tools. It brings together a lot of what is great about other products into a single platform that combines industrial and mechanical design, collaboration, and machining in an affordable package.

Presenters: Simeon TiefelGarin Gardiner

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Good Design = Good Business

Designers know that the direct correlation between good design and business success is irrefutable. One need look no further than the recent sale of highly designed Beats by Dre to design supercorp Apple and Interbrand's 2013 Best Global Brands list that includes a top 10 that is 90 percent IDEA winners! However, defining and quantifying the specifics of how good design positively impacts business success can often prove challenging.

In summer and fall 2014, IDSA presented experts from top firms who provided deep-dives into specific correlations between good design and business success including:

  • The influence of innovation on big name brands
  • How ID skills can bring entrepreneurial success
  • The convergence of UX, IX and mainstream ID in successful products
  • Creating hit products through direct connection of designer and end-user

Each hour-long webinar offered an information-packed presentation followed by a moderated Q&A where attendees posed their own thought-provoking questions. This series was complimentary to IDSA members and available at a low fee to non-members. For more information on this series, please contact us at idsa@idsa.org or 703.707.6000.


Constrain to Create:  Why Parameters Boost Design Creativity 
Donald Strum, Senior Vice President, Product Design, Michael Graves Design Group

When commissioning an industrial design, clients often think they want to provide a “blue-sky environment” in order to achieve the most creative design solution. This is a great approach until reality sets in. Real projects have budgets, schedules, platforms, manufacturing requirements and other constraints that typically define the project’s outcome.  Fortunately, the most satisfying projects to design tend to be those where the “playing field” is the most narrowly defined.  It is these constraints that inspire creativity.

In this webinar, Donald Strum presents his argument that constrained parameters boost design creativity.  He addresses the process of developing a design brief that defines all existing pragmatic project conditions.  He also explores how the application of humanistic design principles can transform the way a product is perceived by consumers.  Strum presents engaging case studies to answer questions including:

  • How can product design transform commonly understood forms into exciting original innovations?
  • How can product design convey meaning that will attract a loyal consumer audience?
  • How you can ensure your design process is profitable and your product is commercially successful?

Presenter: Donald Strum

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Designing for the Masses is Out
David Peschel, Executive Director of Design and Innovation, Speck Design

The design paradigm is shifting. We are moving away from “design for the masses” towards individualized products that connect deeply to the targeted user. In the past, this was the work of highly skilled craftsmen. In the future, it will be driven by advancing communications, manufacturing, and logistics. The next phase in design evolution will hinge on advancing technologies, resulting in products “made for someone, not everybody.”

  1. Emergence of populist design, including Kickstarter campaigns, crowdsourcing, and crowdfunding, through which there is an exchange of control over money, design outcome, and design success.
  2. Exchange of quality versus quantity. People seek better quality products that suit their individual needs and desires. They won’t settle for “one size fits all.”
  3. Exchange between technologies. How can we produce individually-designed objects on a large scale, but still maintain a non-mass-produced feel?
  4. Customized design will lead to greater success of product adoption. 

Presenter: David Peschel

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Designing Convergence Products
Adrian Taylor, Creative Director, Pushstart Creative  

As connectivity and ‘smart’ technology become increasingly popular, product design and development demands more than just industrial design expertise. Connected products that bridge the physical and digital worlds are growing in number and market share with little sign of slowing. Agencies wanting to compete in this changing marketplace will have to evolve along with the products they design. This webinar will look at the unique issues and opportunities facing teams designing convergence oriented solutions.

Taylor will share challenges faced and lessons learned in building an agency focused on enabled products. Participants will come away with a different and deeper understanding of workflows and processes; the influence various disciplines can have on each other; collaborating with clients on convergent products; and the talent and recruitment challenges presented when hiring for a multi-disciplined team.

Presenter:  Adrian Taylor

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ReDesign: The ID Entrepreneur
Kevin Lehtiniitty, Founder & CEO, TINITT  

The skill sets used by successful entrepreneurs and industrial designers share many common elements. This webinar will draw parallels between the ways that good design helps build businesses, and opportunities to adapt industrial design into business skills to help create and grow startups. Drawing from case studies of software startups as a platform for the discussion, Lehtiniitty will deep-dive specific areas in which these skills and connections can be transferred to companies in different spaces. Participants will take away greater knowledge of optimal decision-making and design choices that positively impact the bottom line of the business. Those specifically interested in entrepreneurship will take away an understanding of how to leverage their own skill sets to maximize the probability of success in their entrepreneurial endeavors. 

Presenter: Kevin Lehtiniitty

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Cross-Industry Exchange: The Influence of Innovation
Bryan Shova, Director of Industrial Design, Kaleidoscope 

Everyone is looking for the next big thing. Entire businesses are built upon truly new and engaging products. However, there is a tendency in both design and business to look for inspiration in the category for which we are designing. Understanding competitors and the opportunity for creating difference is important, but the inspiration part, that special “something” will likely come from somewhere else. 

This webinar will explore how attributes in non-related categories can provide inspiration for the development of a new technology or the metamorphosis of your process leading to design and business success. Participants will learn new approaches to break down product attributes, provide relevance and adapt the learning to create new product platforms. 

How can you tap previously overlooked opportunities for inspiration to design the next winning product? What does scrapbooking and flooring installation have in common? Join the discussion and find out.

Presenter:  Bryan Shova

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