The Questions | Steve Elliott, IDSA | PTI Design

PTI Design taps into more than 25 years of experience to bring great products to market. Their ideation team, designers, engineers and manufacturing experts work closely together – from that first “napkin” sketch and preliminary design to performance engineering and manufacturability – to ensure efficient delivery of great, high-quality products. They specilaize in industrial design, conceptual design, product development and design, design for manufacturing, prototyping and performance engineering.

We spoke with Steve Elliott, IDSA, creative design directing manager, about PTI Design and some of the challenges facing the design field.

Talk about PTI Design and the work you are currently doing. Are there any particular projects that you are excited about or proud of?

PTI Design is an industrial design firm that came out of PTI Engineered Plastics. PTI E.P. is an injection molding and tooling company, which was founded in 1984. Over the years, we noticed the need to offer more to our clients. We started offering “Design for Manufacturing” services and kept evolving to where we are today. Today we cater to a diverse client base, everything from medical devices and sporting goods, to defense and aerospace. We not only look at the tangible product, but also the overall user experience of that product. How is it going to be used, where, how, etc.

I am excited to be working on a current project for a medical client. This system will bring a paradigm shift in the prevention and treatment of pressure ulcers. Our task was to develop the overall branding, user interface and packaging of the system.

What do you think are the biggest challenges facing the design field in the next five years?

In the next five years, I imagine designers will have to wear “many more hats.” With companies running more lean, designers will play several roles. Having additional “work” to do may lead to less time for forward thinking and innovation.

What do you see as the next big thing(s)in design and innovation?

The next big thing in design and innovation is going to be our IDxtactor… a virtual mind reading device that will be able to extract your next big idea to put through our design process!

How can IDSA better assist companies like yours and help them achieve even greater success?

Maybe a venue/event to put design in reach to those who need it…almost like a tradeshow?

Why did you join the Patrons Program?

PTI Design joined to gain notoriety within the design world and to see how we can contribute to the cause.

Why do you feel it's important to support the design profession?

We feel it is important to support the design profession by attracting and inspiring young, new designers and keeping everyone informed about design and its importance through organizations like IDSA.