Community Engagement: Addressing Societal Woes Through The Lens Of Design
ANNA RABINOWICZ, IDSA
2-2:30 pm, Saturday
As the field of social entrepreneurship grows, designers are increasingly at the forefront of addressing pressing social issues through the lens of design. Using their expertise in ethnography and their abilities to analyze human needs and translate them into design opportunities, designers are going deep into local and overseas communities to discover ways in which to ameliorate social woes. Working in teams with engineers, nonprofit management experts, marketing gurus and lapsed anthropologist, designers are increasingly launching socially conscious ventures that address societal needs through physical or virtual products.