Designing in Steel Toes: Culture and Industrial Design | John Adams, IDSA

When a hands on approach is the best way to make positive change, the wingtips come off and work boots go on. Where manufacturing is strong, industrial designers are uniquely positioned to make drastic and lasting changes in short order.

Join John Adams, IDSA, on a shared journey of changing corporate culture through collaboration, exploration, patients and good old fashioned elbow grease. He will share everyday journeys—from the factory floor to cross functional collaboration and quick and dirty prototypes, to state of the art technology and executive presentations.