Designing for a Lasting Consumer Relationship | JIM WICKS

Session Title:
Designing for a Lasting Consumer Relationship
JIM WICKS

As the mobile devices landscape continues to rapidly evolve, technology companies need to differentiate themselves beyond the latest and greatest product gadgetry at an accelerating speed. Jim Wicks, head of Motorola Mobility’s Consumer Experience Design team, will discuss how Motorola is focused on using design inventiveness to build long-term relationships with consumers by leveraging key consumer-driven marketplace insights to develop products that solve real consumer problems. He’ll also discuss key insights into the importance of material and software design the company discovered through development of their DROID and Motorola RAZR franchises.


Go to 2012 Midwest Design Dialogue Conference Topics List