Design 4... ?

What do you Design4? Seems like a simple enough question, but it's hard to come up with a compelling answer. If you ask someone for an on-the-spot and truly honest answer, the first thing that might come into their head is - its my job, I went to school for it, how did I end up here's not for the money, that's for sure. Given some time, people do come up with an answer that speaks to their higher calling - to create a better products that look, feel, and act better, to improve peoples lives, to work for social good or be environmentally responsible.

While all of those callings are very important to me, the real reason I design is because it's fun! I always wanted to be an inventor, like the masters of the past - DaVinci, Edison, Telsa, Ford, Eames or the modern day champions such as Dean Kamen, Jobs & Wozniak, or the folks who came up with the Snuggie. I get a real high whenever a new idea comes to mind, and a great joy when I see that seed of an idea turn into a real product that people want to have.

And as a bonus, I found out early in my career that creative people are fun to be around, whether at work or out on the town. Many of my friends have told me they envy what I do; not because of the projects themselves, but because it's clear I have a lot of passion for the work and it's a lot of fun being creative. And considering all the long hard hours we all put into our jobs, if it wasn't fun, why would we be doing it in the first place?

When you come to the Design4 Conference, you'll find people who are passionate about what they do and eager to have fun with their colleagues. Join us!  And until April 8, tell us what you Design 4. What are you working on that you are passionate about? Send us your comments and blogs to: and we will post them. Join the conversation.

Marco Perry is the co-founder and principal of Pensa as well as the VP of IDSA's NorthEast District.

Image source: US Department of the Interior, National Park Service, Edison National Historic Site.