David Peschel, IDSA | Speck Design
In the evolving marketplace, it is important to understands that a successful product isn’t just sexy hardware anymore but a complete design solution from concept to consumer. To answer this, David Peschel, executive director of design and innovation at Speck Design, leads the creative division of Speck Design and helps guide the company into emerging creative services. Peschel acts as an advocate for collaborative design practices between all divisions of Speck Design to ensure that their clients get the most out of their investment and that their project will evolve into the best possible result for all stakeholders.
With over 20 years of award winning, real world industrial design experience with design studios such as Smart Design, IDEO, Frog design and the Michael Graves Design Group, Peschel has worked with a range of clients such as OXO, Nike, Juniper Networks, Target stores and Stryker Medical. He is constantly looking to challenge the status quo with a vision that looks beyond the trend of the day. Using this approach, he has been able to help numerous clients solidify their market position and leapfrog their competitors. He holds a bachelor's in industrial design and bachelor's in fine arts from the Rhode Island School of Design. In his spare time he enjoys his family and his garden. He tries to drive across the country at least once every five years.