Dan Harden, IDSA

Dan Harden, IDSA
President & CEO, Whipsaw Inc.

Dan Harden, IDSA, is President, CEO, Principal Designer and cofounder of Whipsaw Inc., a highly acclaimed design firm in San Jose and San Francisco California. Whipsaw designs diverse products and brand experiences for companies around the world including Cisco, Clorox, Ford, GE, Google, Haier, Intel, Leitz, Merck, Motorola, Nike, Olympus, Samsung, Sony, TP-Link and many exciting startups including Blumio, Bossanova, Delphinus, Ekso Bionics, Harry’s, Peloton and Tascent. Harden is the highly active creative force of Whipsaw where he directs the strategic and conceptual direction of most client accounts. His passion and experience combined with his personal philosophies about art, culture, psychology and technology permeate the work and the brand.

Throughout his prolific consulting career Harden has designed hundreds of successful products in diverse fields ranging from baby bottles to supercomputers, for major International brands. His recent hits include the Brita Stream line, Google’s OnHub and Chromecast, Nest Dropcam cameras, Dell’s Precision line, Neato robots, the Tascent Insight One identity verification, Cisco Telepresence systems, Livescribe smart pens, and Highfive teleconferencing systems.

Harden has won 252 design awards, including 39 IDEAs, and granted over 300 patents. Fast Company named him one of the 100 Most Creative People, calling Harden “design’s secret weapon.” His views and work have been widely published in books, blogs, and magazines such as Time, Wired, Abitare, Axis, Business Week, CNN, Fortune, Metropolis, and Newsweek. Harden was inducted into the World Technology Network in 2013, which honors those doing “the most innovative work of the greatest likely long term significance." Harden was Chairman of the 2002 IDSA National Conference and spoke at IDSA's 2015 conference as part of the Future of Design Leadership panel.

Prior to cofounding Whipsaw in 1999, Harden was President, VP and lead designer of Frog Design during the nineties decade. In the eighties Harden was a lead designer at Henry Dreyfuss Associates and he interned with design master George Nelson. He also interned at HP and Richardson/Smith. Harden graduated from the University of Cincinnati DAA in 1982.


"Design awards, especially the esteemed IDEA, matter. They motivate design teams, boost client economics, and help to reinforce a progressive design culture within our society," says Harden. Read more from Harden on “Why Design Awards Matter” on the Whipsaw blog at www.whipsaw.com.