October 14, 2010 - 10:59pm
Well what do you know! I ask everyone I can what they think about Design Thinking. Seems roughly split in opinions between the old guard and the up and coming. Love to believe that is not true.
What is your opinion? Design thinking is a great story to help us ratchet Design into the board room, or is design thinking just a fad and not relevant anymore!
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 Brian Casterline |
 Wayne Marcus |
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 Mark Guarraia |
 Steve Sato |
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I have thought a bit about this. I have written an article entitled Designers Don't Get It at http://www.thinking.is/?p=775
Tim