Welcome to designBytes, the electronic newsletter of the Industrial Designers Society of America (IDSA). Here's the latest design news, sneak peeks of features on the IDSA Web site, links to interesting articles elsewhere and upcoming articles in Design Perspectives (DP), the IDSA newsletter.
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- Podcasts, Get Your Podcasts: In early May, IDSA's board challenged its professional interest sections to begin developing podcasts on section-related issues as an additional benefit of section and Society membership. Two sections have already heeded the call, and we are proud to share their first podcasts with you. Courtesy of the Design History Section: Through the magic of time travel, IDSA's exclusive interview with Leonardo Da Vinci allows this famous designer to personally describe his current projects, his process of design and his advice to designers entering the field, as well as reveal the famous "Da Vinci" code. To access this podcast, visit http://commpartners.client.ninesystems.com/IDSA/podcasts/media/8458149z.mp3. (Your computer must have audio capability to listen to the podcast.) Don't miss this Design History scoop!
- And Here's Another Podcast Coming Your Way: The Interaction Design Section's first podcast features a conversation between Section Chair Bill Mak, IDSA, and Ashton Peters, a graduate of the Savannah College of Art and Design, currently working at Design Edge in Austin, TX. The Interaction Design Section's podcast series focuses on young professionals and educators. Hearing the experiences of recent grads can guide students in getting into the profession, as well as inform educators on how they might even better prepare students for the job market. To access this podcast, visit http://commpartners.client.ninesystems.com/IDSA/podcasts/media/2294477.mp3. (Again, your computers must have audio capability.) If you're a section leader looking for guidance on podcasting, or for more information on IDSA's podcasts, contact Larry Hoffer at firstname.lastname@example.org or 703.707.6000.
- Schreck-Who?: As the 100th birthday of Viktor Schreckengost, L/IDSA on June 26 draws closer, his life and work continues to be of great interest to the media. "All Things Considered" on National Public Radio (NPR) recently featured a lengthy profile on Schreckengost and included insights from some of his former students. (Thanks to Paul "Scoop" Magee, IDSA, for alerting us to this media mention!) For more information, or to listen to the profile itself, visit http://www.npr.org/templates/story/story.php?storyId=5482952.
- The Design Dozen: Newsweek magazine's design editors recently profiled "the best of the new"—those new designs, designers, exhibits and products they felt particularly exemplifed excellence. Included on the list: The Target Wing by Michael Graves at the Minneapolis Institute of Arts (Michael Graves, IDSA was one of Target's first "celebrity" designers), and Scott Klinker, IDSA, head of the industrial design program at Cranbrook Academy of Art, who had a stellar year, with a solo exhibition at Cranbrook, and the launch of the Truss Collection, a furniture line with Michigan-based furniture company Context. The magazine also highlighted the 50th anniversary of the Eames Chair, currently being celebrated with a show at New York's Museum of Arts & Design. To read more, visit http://www.msnbc.msn.com/id/13392347/site/newsweek/.
- Are You Coming to Austin? Register before July 17 and SAVE!: Planning to join IDSA for "Elements of Change," its National Conference and Education Symposium, September 17-20 in Austin, TX? An exciting program abounds, with speakers from all over the world, the return of the IBM Ultimate Derby, a fantastic Design Gallery & Expo, and a Texas-style IDEA Celebration among the highlights. And if you register before the July 17 early-bird deadline, you'll save money as well! It's a smart move to make if you're heading to the 4th smartest city in the US, according to Bizjournals.com! Check out the conference web site at /?q=node/2369, for more details.
- Design Visionary: According to Patrick Whitney, IDSA, director of the IIT Institute of Design in Chicago, companies today face an "innovation gap." They have the tools of technology to make virtually anything, but lack the tools of empathy to understand what consumers really want. Filling this gap is the task at hand. BusinessWeek's recent profile on Whitney also focused on the Institute of Design's new dual degree Master of Design/Master of Business Administration (MDes/MBA) offered in conjunction with the IIT Stuart Graduate School of Business. The program is the first of its kind in the world combining graduate professional education in both design and business. To read more, visit http://www.businessweek.com/magazine/content/06_25/b3989416.htm, or for an overview of the MDes/MBA, visit http://www.id.iit.edu/grad/mdes+mba.html.
- To Charge Up Customers, Put Customers in Charge: The New York Times recently focused on several companies that don't just present ideas and products to their customers, instead, they solicit ideas from them. According to Eric von Hippel, head of the innovation and entrepreneurship group at the Sloan School of Management at the Massachusetts Institute of Technology, this bottom-up phenomenon is called "lead-user innovation." He says the most intensely engaged users of a product often find new ways to enhance it long before its manufacturer does. Thus, he argues, companies that aspire to stand out in fast-moving markets would be wise to invite their smartest users into the product design process. To read more, visit http://www.nytimes.com/2006/06/18/business/yourmoney/18mgmt.html?ex=1308283200&en=f866d607761f1a8c&ei=5088&partner=rssnyt&emc=rss.
- Making Sustainability Relevant: Design must lead the way, by envisioning and creating inspiring solutions for this and future generations to thrive. The Microsoft/IDSA Designer Spotlight Series presents Henry Chin, IDSA, creative director, ZIBA Design, Wednesday, June 21, at 1:00 pm ET. Register today online at https://www.idsa.org/webmodules/webforms/designer_spotlight.htm or call Donna at 703.707.6000. Coming next month—"Customization," featuring Ray Riley, IDSA, senior director of Advanced Innovation, global footwear division, Nike, Inc.
- The Future is "Tactile," According to LG's Top Phone Designer: Imagine a mobile phone that responds to your touch. It beams at you with a sexy, red-glowing touch-sensitive front cover, and you can’t help but reach for it, feel it and love it. According to Kim Jin, chief of LG Electronics' mobile phone design lab and vice president of LG's corporate design center, the key to global success is making a phone that talks to all of your five senses, because mobile phone design is universal. To read more of Kim's interview with The Korea Times, visit http://times.hankooki.com/lpage/biz/200606/kt2006061318093711910.htm.
- If I Had a Hammer: Hammers have been around a while. Since early man first created the hammer around the fourth century BC, man's oldest tool hasn't undergone many transformations. But Atom Design, in partnership with Vaughan & Bushnell, one of the country's oldest tool manufacturers, is about to make some changes with what it calls the split-head hammer. It differs from a traditional hammer mainly because instead of the head being attached to a handle with an eyelet, the front and back end of the head are bolted into the wooden handle—which runs the length of the hammer. To read more, visit http://www.bizjournals.com/phoenix/stories/2006/06/12/story7.html.
- Industrial Design Grows Steadily in the Philippines: The creative industries have long been an unrecognized force in the national economy and nation-building of the Philippines. The Product Development and Design Center of the Philippines (PDDCP), organized in the early 1970s by the Philippine government, was charged with reviving vanishing crafts and improving the quality and competitiveness of Philippine export products. To be able to implement its mandate, the agency pioneered the industrial design profession in the Philippines, and it has been a quiet success. To read more, visit http://globalnation.inq7.net/propertyfocus/propertyfocus/view_article.php?article_id=4844.
- POLL: Visit the buzz at /buzz.htm and answer today's question: "Do you—or your clients—seek input from customers regarding the product design process?"
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The Industrial Designers Society of America (IDSA) is committed to advancing the profession of industrial design through education, information, community and advocacy.