Zip bag for Havaianas

The design for Zip reflects a common but often-overlooked behavior: people using their bag straps to hang their jackets and towels. When Zip is folded in half it creates a secure space for storing and transporting accessories. The bag can also be detached from the strap and opened completely for use as a matt at the park or the beach.

Contact: Katie Clark: kclark@ideo.com

Credit: Gina Romero, Miguel Cabra, Ingrid Baron, Jessie Cutts, James Parr, Tom Hulme, Rob Lister, Ben Forman, Richard Kelly and Geraint Edwards of IDEO (UK)