Wacom Bamboo Pen Tablet Design Language

After unveiling two Bamboo products in 2008, Wacom realized it needed more than just new products to build awareness of the brand; it needed a new approach to product design. A new consumer-oriented product identity was developed by identifying target user types and discovering how their needs differ from pro users.

Contact: Julia Carpenter: julia_carpenter@ziba.com

Credit: Ziba and Wacom

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Submitted by cliver on July 2, 2010 - 11:31pm