Urban Outbreak - The Carlson Group

Building Brand Equity and Increasing Share through Partnership

The retail marketplace for consumers today is a landscape of choice. More pressure is being placed on brands to cost effectively touch a consumer by demonstrating value and convey the essence of a brand through in-store presence. adidasGolf has been successful enlisting the core competencies of an established in-store marketing partner through a relationship based on common goals. Jon Nedland, AIA, will take you through an outline of how adidas has built brand equity in the golf apparel and footwear space, and through a strategic partnership show how this has translated to multi-channel penetration with demonstrated sales lift.

Tom Chisari, IDSA will touch on some key projects and discuss how the new design center at The Carlson Group was built. For more info, please check out http://www.carlsongroupinc.com/