Traffic 2.0 Metro

Waiting for the bus sucks. In fact, it's likely the main reason people don't ride public transportation more often. It is however, possible to solve this large-scale dilemma by giving people more and better information, so they can know with greater accuracy when their bus is set to arrive. Designed to decrease wait times, the Metro suite of designs includes three individual products that inform passengers along three lines of inquiry, "where, how and when" can I catch my bus.

Contact: Sarah Matheny: smatheny@teague.com

Credit: Brian Conner, Brian Monzingo and Tad Toulis, IDSA of TEAGUE