Tim Kelley to Speak at The International Housewares Show, March 8th 2011

Creating Environments that Inspire Desire and Build Brands

Tuesday March 8 @ 10:30 AM
Housewares Design Theater

In this visually stimulating presentation we will explore what makes an environment, be it retail, tradeshow, or corporate marketing center, memorable and an effective sales tool. We will look at how to create an emotional bridge between the product, brand, and guest, ultimately leading to brand and product loyalty.  

Color, light, texture, sound, smell, and motion are but a few tools in the designers tool box, which allow he or she to effect how the guest feels and traverses the space. We will look at how these tools have been combined to create just that right emotional response, be it desire, exhilaration, relaxation, or surprise to mention a few.  The ultimate goal; to connect the guest to the brand and products.