Target Cereal

Designed for Target’s Archer Farms food brand, this lid and box system conveniently and efficiently dispenses cereal. Quite simply, it has redesigned the cereal box, improving the user experience. In addition to using recycled materials, the design greatly reduces the size, material use, shipping costs and energy costs in transportation.

Contact: Melissa Guthrie: melissa@fuseproject.com

Credit: Yves Behar, IDSA and Josh Morenstein of fuseproject