Sprint Studio Environmental Graphics

The goal: reinvent the Sprint retail experience to differentiate it from other mobile service providers. Central to the re-envisioned space are large core messaging panels that display the collaborative efforts of photographer Ron Eshel and German light artists Lichtfaktor. The resulting images are not only beautiful but speak to the light and speed of the Sprint brand.

Contact: Alan Mudd: amudd@dcontinuum.com

Credit: Jane Hathaway, Peter Strutt, Michelle Tsay, Paul Wang and Carin Stimolo of Continuum; Lichtfaktor (Germany); and Mark Rexroat and Ron Eshel of Sprint