SkyLoft

The Boeing SkyLoft, developed to explore the impact of cabin-accessible facilities in the "crown" area of the new Boeing 747-8 Intercontinental (747-8i), offers a unique opportunity for individual airlines to further satisfy their most valuable customers, and increase brand loyalty via product differentiation. Completely customizable, the SkyLoft can be designed around either business or pleasure, and can feature anything from private sleeping quarters to an open multi-media room, conference area, business center, bar or lounge. Traditionally used to house air conditioning ducts and wiring, a reconfiguration of the crown space could provide an additional revenue stream to help offset the rising operational cost associated with commercial travel as well as support current financial needs and future goals.

Contact: Sarah Matheny: smatheny@teague.com

Credit: Sang Koh, Herman Chan, Chuck Jensen, Kelly Davies and Michael Jaquish of TEAGUE; and Mark King, Dick Johnson and Marc Spane of The Boeing Company