Similac Infant Formula Packaging

Designers: IDI/Innovations & Development Inc. and Ross Products Div. Abbott Laboratories

Client: Ross Products Div. Abbott Laboratories

Radically different from anything in the baby aisle, the blow-molded white bottle with ready-to-eat baby formula considers the user every step of the way. Rectangular for optimal storage and handling, the bottle has a screw-off cap for secure resealing, plus a molded-in "blade" to break the freshness seal.

Contact: Gary Grossman, IDSA,
IDI/Innovations & Development Inc.,
201.941.5500
ggidi@aol.com