Plain T
Plain T needed visuals to give the brand a voice beyond the tea itself. The clean, modern packaging solution differentiates it from traditional tea brands, while the graphics and packaging offer information and benefits with a premium feel to communicate the ethos of Plain T—that tea does not have to be sipped in a stuffy salon.
Contact: Rinat Aruh: rinat@aruliden.com
Credit: Johan Liden, IDSA and Emilie Baltz of Aruliden for Plain T
 Tamara Christensen |
 Daniel Schaumann |
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 Jeffrey Greger |
 Doris Wells-Papanek |
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