Microsoft BlueTrack Visual Brand Development

The BlueTrack LED mouse works across a broad range of surfaces to improve user mobility. The objective of the BlueTrack strategy project was to introduce the BlueTrack technology into a competitive market with a recognizable visual brand language that also built on the existing value of the Microsoft mouse brand.

Contact: Peter Bristol: peter@carbondesign.com

Credit: Ralf Groene, Chris Kujawski, Monique Chatterjee, IDSA, Anthony Reed, Young Kim and Lindsey Kujawski of Microsoft Hardware User Experience Team and Peter Bristol, IDSA, Joe Sullivan and Fernd Van Engelen, IDSA of Carbon Design Group