Kenmore brand identity and packaging system

It's hard to stand out with appliance packaging at retail. It's even harder to unite a single brand as vast as Kenmore when it is spread out across multiple locations in every store. This new graphic identity system communicates Kenmore as a revitalized line that is intuitive, innovative and customer focused, not simply just reliable.

Contact: Heather Wagenfeld: wagenfeld@ammunitiongroup.com

Credit: Brett Wickens, Erik Adams, Jeremy Matthews and Michael McQueen of Ammunition LLC and Ellen Glassman, IDSA and Jeff Klimek of Kenmore, Sears Holding Corporation